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Trust resists automation. As trust in auto-generated, ad-inundated, broadcast newsletters erodes, real human names and faces will emerge as the most trusted “brands” in their area of interest or industry.

C.J. Chilvers, Principles for Newsletters

Only $4.99 for 37 years of wisdom on the subject. If you’re publishing a newsletter or thinking about it, the ROI on this purchase is a straight no-brainer.